ADVANTAGES

Merging AOL with Time Warner in 2000 could have and should have been abrilliant move, not just for Case, who made zillions by convertinghigh-flying Internet stock (and a bit of fuzzy accounting) into real money,but for the world's biggest media company too. By the turn of the century,it had become apparent that the value of content was plummeting as more andmore media were digitized. Time Warner's video, music and print, andespecially its cable company, could have and should have rallied around AOLas the solution. AOL and Time Warner Cable's high-speed Internet arm,Roadrunner, could have and should have merged, making AOL, that once goldenbrand name, synonymous with a national broadband network. ()

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