ADVANTAGES

As the digital age continues to develop, the traditional business models in the music industry are rapidly changing. I write these notes in 2011 and who knows what a ‘record company’ will look like in ten years time, or how the role of the music publisher will have changed. The internet has wreaked havoc on the record labels’ old business models, but has equally produced an amazing opportunity for musicians to interact directly with fans and distribute the music effectively and efficiently around the World. New players have entered the recording industry including marketing companies, sponsors, live music conglomerates, investment companies and internet companies and new methods of getting music to fans are constantly being explored and launched. With that in mind, there is no longer any such thing as a ‘standard’ deal.

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