ADVANTAGES

This article dealswith the informal networks that are a part of every large company. Organizationof the article is along the lines of different categories of participants in thesocial networks. Central connectors, who link people in their own network withothers within that network, are discussed first. Boundary spanners are peoplewho manage to connect their own informal network with other networks within thecompany, even if that is not part of their job. Information brokers are thosewho keep the various subgroups within a network together and connected. Thelast group is the one of peripheral specialists, who arepeople that informal networks turn to for specialized expertise. At the end,the article suggests that companies can use social network analysis to encourageemployees to expand their own networks.

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