In 2011, the children of baby boomers (the cohort then aged 19 to 39) comprised 27% of the total population; this group was referred to as Generation Y or the “echo of the baby boom.” The drop in the fertility rate of the generations that followed the baby boomers was influenced by societal changes including increases in separation and divorce rates, female labour force participation and rapid technological change. The children of the echo generation, named Generation Z or the Internet generation, are individuals born since 1993, or after the invention of the Internet, and refers to more than 7.3 million people born between 1993 and 2011.


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